Lead Management System

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Why Should Companies Focus on Multi-Channel Marketing ?

What is Multi channel Marketing? As the name suggests, multichannel marketing is about communicating with customers through various channels – email, voice calling, Facebook, Twitter, LinkedIn, Skype, SMS / WhatsApp, and so on. The idea is to use multiple channels to reach out to the customer with the aim of generating leads and earning revenue….

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How to create a marketing strategy

Marketing strategy is a process which helps to understand your target audience, analyse the market and competition, create a brand identity with USP and finally execute a marketing plan with a budget to increase your brand awareness and sales. Understanding Target Audience It is critical for every business to understand their target audience, what they…

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Why Lead Management

Lead Management is a series of marketing efforts right from capturing the leads, profiling them based on their attributes and actions, nurturing them with relevant contents at right time, allocating the lead to right sales person and finally converting them as customers through sales efforts. Lead Management as a process can be broken to the…

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Marketing Communication Productivity

Marketing is no longer about the stuff that you make, but about the stories you tell. – Seth Godin Challenges in Marketing Communication Marketing teams worldwide face the challenge of communicating to the right audience at right times with the right stories (content). Once the marketing content is created, managing the marketing campaigns across different…

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Growth Hacking for SME

A growth hacker is a person whose true north is growth – Sean Ellis Growth hacking Growth Hacking is a set of processes to attain business growth in terms of customers / revenue / usage in a short span of time preferably with little effort and cost. Unlike traditional Marketing, Growth hacking focus on all…

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SME Guide – How to setup Marketing – Offline Channels to Online Channels

This is part 3 of our series called SME Guide. In part 1, we saw how Raj faced challenges in managing CRM data in spreadsheets and how he could potentially solve them using right CRM software. In part 2, we saw how Raj faced challenges in multi channel marketing and how he could potential resolve…

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SME Guide – Multi-channel marketing – Challenges & solutions

This is part 2 of our series called SME Guide. In part 1, we saw how Raj faced challenges in managing CRM data in spreadsheets and how he could potentially solve them using right CRM software. Raj continued to grow his business. He now wants to target potential customers with his offering. His newly created…

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SME Guide – Managing leads in spreadsheets vs CRM – Challenges & solutions

One day, Raj had an idea for a business. He started his business (SME) and ran it successfully. He managed all his customers information in a spreadsheet. His service was received well in the market and he foresaw a future demand in the market. So he recruited 3 sales people to support the growth. Everyday,…

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Teleduce – Campaign Management Software

Teleduce targets SMEs looking for an integrated solution for their marketing and communication needs. This helps SMEs to save money and time instead of working with disparate systems for campaign management. Let see what it could really perform. Seamless experience from Marketing to Lead conversion. Multi Channel Marketing Teleduce is packed with multiple channels to…

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How we succeed at Marketing ? – Nine Star Suzuki Story

Corefactors is pleased to run a series of interviews from the leaders in the industry to talk about their Marketing success secrets. We are starting our series with Mr. Dharma Teja Gorrepati, Founder & CEO of Nine Star Suzuki. Interview follows below. Friends Call you Dharma Your official title Founder & CEO Size of the…