15 Digital Marketing Tricks To Drive More Sales

Digital marketing refers to online marketing strategies that can help you identify and reach your target audience.

As conducting digital marketing is cost-effective, this strategy can be your new business’s best friend.

Should you decide to use digital marketing to boost your business’s growth, you should do it with a strategic approach.

In this article, we’ll cover the 15 digital marketing tricks you should never miss to drive more sales.

Understand Your Target Audience

Understanding customer needs is the key to maintaining your business’ relatability.

Therefore, you need to determine who your target demographic is when preparing a marketing strategy. 

To help with the process, you can create a customer persona consisting of information about your target market’s age, occupation, salary, needs, motivation, and pain points.

Then, you can adjust your marketing mix based on the persona you’ve just created.

Create a Clear Brand Identity

Having a strong brand identity is crucial as it’s the face of your business. As a result, it influences how users perceive your business.

In other words, branding identity lets the audience make assessments of the company’s reliability and credibility. 

Take good care of your company name, logo, color palette, and tone when developing a unique brand identity. 

Make sure you use a creative business name that rings well to get your company to stand out from the competition.

On top of that, your business name and logo should be representative.

To ensure consistency across multiple marketing platforms, determine your brand’s color palette.

Finally, the right tone will help you reach your target audience and generate quality leads.

Create an Effective Content Marketing Strategy

Content marketing is about creating and publishing informational written pieces.

Some of the most significant benefits of this strategy include reaching the company’s target market, improving brand awareness, and boosting conversion rates.

To get an effective content marketing strategy, you can use a simple SWOT analysis.

The tool provides you with clear insights into the strategy’s strengths, weaknesses, opportunities, and threats.

Therefore, it’ll help you to determine the perfect content strategy to run.

Post Valuable Content

When you’ve done with your content marketing strategy, all you have to do is focus on creating and publishing high-quality content.

For this, you can start by conducting keyword research to match your content with your audience’s pain points. 

Additionally, make sure you do keyword research with the help of tools like Ahrefs. Effective keyword research will help you find topics relevant to your niche and target audience.

To get more insights on what articles you should write, invest in a keyword research tool like Semrush and SpyFu. Or, you can go to Google Search Console to see more detailed statistics

When done, you can start writing your content. Keep in mind to always write based on facts and not give your readers false promises.

Also Read: How To Choose The Best CRM For Digital Marketing Agency

Improve Website SEO

In the grand scheme, Search Engine Optimization helps your website to crawl the ranking page.

Therefore, the better you practice this strategy, the higher the possibility to get your website more visible on the search engine. 

Before deciding to show your page in the search result, a search engine will delegate its spiders to gather your site’s information. 

Suppose your site has quality backlinks, excellent page load time, is protected, and great content. In that case, the search engine will grade your site reliable.

Therefore, it’ll ease your way to claim the search engine result’s first page positions on targeted keywords.

Choose the Right Social Media Platforms

Based on your target demographic, analyze which social media platform they’re using and how active they’re on it. 

Next, consider your brand’s personality. Suppose you run a business that sells decoration. In that case, go with a visual-based social media platform, like Instagram.

On the other hand, if you offer consulting services, LinkedIn can be your best bet.

Last, find out your competitors’ selected platform. If they’re doing well on Twitter, you can also make an account and work it out.

Apart from that, looking at your competitors’ social media helps you generate creative ideas when developing your own.

Don’t Forget Email Marketing

Email marketing is about sending promotional emails or newsletters to your potential buyers. And, it’s another great way to connect directly with your target audience. 

Start your email marketing campaign by creating a mailing list. For this, you can display an attractive contact form on your website.

Assure your visitors that it’s safe to give in their personal information on your website by installing an SSL certificate on your website.

Then offer them discounts or free reserves like ebooks for signing up for your mailing list.

Once you have some visitors that are interested in your content, you’re ready to start sending emails.

When conducting email marketing, personalization is important. Using your potential customers’ names on the subject line increases your email open rates by 46.21%.

On top of that, be wary of your send times, Call To Action (CTA,) and how responsive your email looks on mobile devices.

Track Marketing Analytics

Marketing analytics refers to analyzing and measuring a campaign performance to help with data-informed decisions making.

As a result, marketers can optimize the marketing spend to get the highest possible Return On Investment (ROI) from the campaign.

Here’s a list of benefits you can expect from investing in marketing analytics.

  • Thorough past campaign analysis: Marketing analytics provide complete data on what happened in the past. Suppose you find a factor hindering in the previous campaign. In that case, work on it before launching the next one.
  • Comprehensive marketing insights: In the case of your current campaign, you can use marketing analytics to monitor its effectiveness. You can utilize real-time status to ease the process.
  • Precise predictive analysis.: This strategy allows you to understand your customer’s behavior. It helps you personalize your marketing materials like emails and ads to your current and potential customers.

You can start your analysis with Google Analytics. It’ll help track your marketing performance, understand how your visitors navigate your site, find out the device they’re using, and show the content that interests them.

Leverage Affiliate Marketing

When conducting affiliate marketing, you collaborate with bloggers or influencers to get your product to reach your target audience. 

With this system, you’ll provide unique affiliate links for your collaborators.

Then, they’ll promote your products and put the affiliate links on their chosen social media platform.

To leverage this strategy, you need to find the right affiliates. Suppose you run a make-up store.

In that case, you can reach beauty gurus and offer your affiliate program.

Therefore, make sure to find collaborators whose specialties still align with your business niche.

Use Design Principles on Your Website

Design principles take care of your website’s usability and functionality.

They help you with how to make your site aesthetically pleasing while maintaining its ease of use.

Here are the five design principles to apply to your business website.

  • Simplicity: Too many elements get your website cluttered, and your visitors distracted. Therefore, aim for clean looks for a better User Experience (UX). 
  • Readability: Choose your typefaces and adjust the sizes wisely. Also, make sure you don’t use more than three different fonts.
  • Easy Navigation: Your visitors will bounce if they find your website navigation is confusing. You can provide a search bar to help with clearer navigation. That way, your visitors can find what they’re looking for more conveniently.
  • Consistency: Ensure your style is uniform throughout your website pages, as this principle is the key to achieving business credibility.
  • Responsiveness: It refers to how well your website adapts to different screen sizes.

Focus on Responsive Web Design

Mobile compatibility is one of the design principles you’ve got to consider when revamping your website’s looks.

Apart from improving UX, using responsive web design allows your site to rank high. This is because search engines, especially Google, are going mobile-first.  

To ensure your website looks great on different screen sizes, use only responsive themes. Therefore, check the theme description before installing it on your website.

If the theme can adapt to smaller screen sizes, like mobile phones, the developer will definitely leave a note.

Frequently Test Landing Pages

You can assess how your landing pages perform with an A/B test. Using this experiment, you’ll display two versions of a page to users at random.

Your goal is to find which version converts better. Thus, you get to show the high-performing design and drive more sales.

To conduct this test, prepare a control and a variation. Also, make sure you change only one element to get the best result of the experiment.  

Next, you can set the A/B test deadline and the success indicators. When it’s due, you can start analyzing the result. 

As the design evolves, you need to conduct this test regularly.

The fresher your design is, the more relatable your brand will be in the current market. Therefore, you won’t have to worry about getting left in the dust.

Also Read: 6 Effective Landing Page Design Principles That Work (With Examples)

Try Guest-Posting

Guest-posting is about pitching a high-quality article for other websites or blogs.

Using this strategy, you can put your website’s link on your written content.

Meaning, while the blog will get free content, you’ll get a promotion chance. Therefore, it can help you reach a wider audience.

On top of that, guest-posting can help with your SEO. The more backlinks you get from authoritative blogs, the more credible search engine spiders see you.

If you decide to do it, here are the two things you need to pay attention to.

  • Choose the blogs wisely: Like how you choose your affiliate, make sure you reach out to someone who shares the same interests as you. Apart from adding value to their blogs, your backlinks will score high-quality when coming from relevant blogs.
  • Learn the blog’s style: You want to build good relationships with bloggers. Therefore, try your best to write in their tone and with their style.

Consider Paid Advertising

When entering the paid ad world, make sure to familiarize yourself with Pay Per Click advertising.

Using this system, you can bid how much you want to spend for every click a user makes on your ad. 

One of the excellent advertising services is Google AdWords. As it has no specific spending requirements, you can conveniently bid within your budget and focus on your campaign.

Alternatively, Facebook Ads also comprises affordable advertising services.

When using this system, you can create targeted ads based on location, gender, and interest. Therefore, your ads will come out personalized.

Also Read: Social Media Marketing For B2b: Do’s and Don’ts

Tweak Accordingly

You need to keep your campaign up to date as trends shift.

So, don’t get easily satisfied when your business starts to get some recognition. 

Monitor your campaign performance and tweak accordingly to make sure you stay ahead of your competitors.

This includes your essential branding elements, like company name and logo. Or, you can also repurpose your content for different audiences. 

Therefore, it’s best to keep an open mind to more possibilities. Also, no matter how many changes you make on your campaign, make sure they’re data-driven.

Conclusion

In this article, you’ve learned the 15 digital marketing tricks for driving more sales.

With the many options available, you ought to make informed decisions on the strategy you’re choosing.

Also, keep in mind that all those tricks work exceptionally well if you have a strong customer persona base.

Therefore, don’t skip the step, and good luck with your digital marketing!

Mouna is a Digital Marketer. She loves to share marketing ideas and strategies on both B2B and B2C. Mouna is proficient in SEO, SEM, SMM, and CRO.

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