As a leading and responsible manufacturer of Kitchenware and homeware products, Princeware is globally renowned for its trendsetting and functional products.
Princeware normally promote their products/business using SMS Campaigns.SMS campaign helped them to reach the target audience but they couldnt track the leads in a proper way.
The two major reasons why SMS is not so efficient
1.Target audience couldn’t reach the princeware for free of cost.
2.Without tracking there are chances of missing a lead or customer.
To overcome this hurdle CS2 team has suggested Princeware to use missed call solution to track the leads.
How missed call service benefited Princeware?
We promoted the princeware products using the SMS campaign.
In message content we have added the missed call number like “Give a missed call to 080 66 55 44 33 & get 10% discount on next visit”.
It helped the target audience to reach the princeware for free of cost. Separate login panel with detailed reports of all calls is provided to Princeware, Which includes call timing, date & locality from where the call it is.
As an additional advantage we also implemented an automatic trigger of outbound calls as an instant response to missed call.On the whole this feature tracked the leads completely.
Mr Nitin Srivastava, National Manager (Marketing) – Princeware
“Initially we approached Corefactors Team for SMS Service but they suggested missed call option for tracking the leads. The response we got for the campaign is simply superb. We are really satisfied with the results & also it is the most economical way of marketing. The support team coordinated with us very well throughout the campaign. We are really looking forward to work with Corefactors Team again”.