Are you new to email marketing? Do you feel confused about its different aspects? If yes, this article is going to provide you with everything that you need to know about it.
Email marketing can be defined as the process of sending promotional messages to targeted customers via email. This is one of the widely used and accepted digital marketing strategies employed across the globe.
Businesses and organizations use it to connect their potential customers, drive conversions, boost brand awareness, and keep their existing customers loyal.
Impact of AI Tools on Email Marketing Strategies
Artificial Intelligence has not just touched the healthcare sector, but it has revolutionized almost every field.
AI integration in email marketing has made it a lot easier for humans to run successful marketing campaigns to achieve business objectives.
There are many AI-powered technologies that play a crucial role in this regard. Some of the notable ones include predictive analytics, natural language processing, and machine learning algorithms.
These technologies have uplifted different segments of email marketing, including automated campaigns, personalization, analytics, content optimization, segmentation, and reporting.
Today’s digital marketers are more in control of sending customized emails to targeted audiences and driving better results with good ROI.
Personalization
One of the biggest impacts that AI has made on email marketing strategy is in regard to personalization. Marketers can take advantage of behavioral insights and consumer data.
AI’s machine learning algorithms are great in analyzing information from past interactions, website activity, purchase history, and social media behavior.
With all that information in hand, AI can help generate personalized content to run successful email marketing campaigns.
E-commerce stores can use AI algorithms to check out customers' purchase history. Likewise, travel agencies can take advantage of AI personalization to create tailored travel itineraries.
Creating Subject Lines and Email Copy
The first thing that a user interacts with is the subject line. Although it’s a short combination of words introducing the contents of an email, it has to be perfected in every sense.
If you write a general subject line, you are not likely to see good open and click rates. On the contrary, a crisp and click-worthy email subject line can win the hearts of readers even before they open it.
An AI rephraser can be a great helping hand because it allows you to take existing subject lines/email contents and turn them into revamped versions. You can use those revitalized versions of the text to win the hearts of your email subscribers.
Rephrasing tools available today come with a lot of additional features that you can benefit from to create crisp and clear email copy. It is recommended to manually review the generated output so that no potential mistakes remain unchecked.
However, make sure to opt for a reliable content rephraser that can provide you with top-quality text for the subject line and email copy. Feel free to play around with the online rephrasing tool until you are completely satisfied with the content it has produced.
Email Segmentation
Traditional segmentation methods involved a lot of work related to categorization based on purchase history, demographics, and geographic location. However, AI has totally revamped the way we segment emails.
Many face email marketing platforms, such as Mailchimp and Klaviyo, have started using artificial intelligence to help their customers make the most of email marketing.
They provide the best experience in terms of customized emails, analytics, and personalization. That’s the reason they are seeing a boom in their business activities.
With these AI-powered segmentation facilities, marketers can now run highly targeted email campaigns based on use actions and preferences.
Making Compelling Visuals
Designing catchy graphics for your newsletter is indispensable if you want to see your subscribers spending a lot of time.
One of the common reasons why marketers witness a massive bounce rate is because they send plain text emails with no or unattractive imagery.
AI has shown its undeniable impact in this aspect, too. A variety of AI design apps allow you to create the finest images in just a few seconds. Sounds crazy, right? But it’s possible nowadays with AI design apps such as Canva, YouCam Perfect, Imagine, Dawn AI, Anime AI, Wonder, Starryai, and Faceplay.
Imagine giving a prompt and then getting your image generated within seconds. You can get more than a few options to choose from. You can take your email marketing game to new heights of success with these AI-powered tools.
Enhanced Email Analytics and Reporting
No digital marketer can make a wise decision without having accurate analytical information about the campaigns that they have run in the past.
Collecting this data manually sounds like a difficult thing to do, but with AI-powered analytical tools, you can easily gather the important information you need for decision-making.
Marketers can look into in-depth insights, learn customer behavior patterns, identify mistakes, and do much more right from one dashboard showing everything.
Furthermore, real-time reporting helps marketers see the email performance, conversion rates, engagement metrics, and revenue generated from a specific marketing campaign. Seeing all this was not even imaginable a few years ago.
Conclusion
The use of artificial intelligence is already on boom even when the AI is in its initial stage. There is a lot to come in the next few years. In email marketing, AI is opening new doors to endless opportunities.
Now, digital marketers feel more empowered and confident to run successful email marketing campaigns and bring more value to their customers.
According to experts, many more things are yet to come to take AI-powered email marketing to a whole new experience. We can expect things like sentimental analysis of customers, advanced predictive analysis, precise customer segmentation, and much more.
So, if you are in the email marketing business and want to try something extraordinary, using some of the best AI tools is exactly what you need.
