According to research, CRM revenue is expected to exceed more than $80 Billion by 2025.
Efficient management of customer relationships is an integral factor to achieve business growth. CRM helps businesses not just manage relationships but improve interactions and win customer loyalty.
Moreover, businesses are also noted to experience an increase in sales, after integrating CRM. Still in a dilemma about investing in CRM? Here are the top nine benefits of CRM integrations. Let’s learn how integrated CRM software is useful for your brand!
#1 Sales And Marketing Automation
Have you ever converted any client without nurturing it? Obviously not, because that's not how leads are converted. Marketing and sales teams have to put continuous efforts throughout the customer journey to experience conversion. A CRM allows you to automate marketing and sales activities.
With marketing automation, your agents will spend more time on lead nurturing than working on marketing activities. Besides, having a CRM also allows you to understand customer behaviour and trends better. Insights into that data can further allow you to improve marketing strategies for better lead conversion.
#2 Increased Productivity
With CRM integrated into your businesses, your agents won't waste time shuffling through softwares. Instead, they can access all the tools in one dedicated dashboard. When everything can be accessed easily, no time will be wasted on unnecessary tasks such as shuffling between tools.
Also, since customer data and other business solutions are just a few clicks away, customer experience is improved extensively. Agents will not have to make clients wait, instead resolve their issues on time. For customers, it results in efficient support and for agents, it helps in improving productivity.
#3 Improved Reporting
It's important to ensure that all the agents are working to their fullest capabilities. But without a proper monitoring system, it's hard to get insights into agent activities. Having a seamless integration with CRM allows you to have a constant look at their employees. The solution will track their activities and share reports with the administration.
Insights into that report can help the management team make required changes for employee efficiency. Efficient employees mean more lead conversion. Besides monitoring, officials can also analyse the customer-agent interactions, which CRM records in real-time.
#4 Better Customer Experience
The biggest and most prominent advantage of CRM integration is watching the customer experience become better. CRM offers agents or salespeople instant access to software, notes from previous client conversations and everything else they would need to convert leads. This way, your agents won't ever have to be in a situation where they don't know what a customer query is.
In addition to conversation details, all the data about customers will also be available on the agent dashboard. Having straightforward access to data will save their time shuffling through multiple files. At the end of the day, all this will only benefit customers by improving their experience with your brand.
#5 Increased Lead Capturing And Retention
Lead capturing has become tougher than it used to be, because of increased competition and the new market environment. But with a CRM, you can convert leads better and more efficiently. The software gives you a 360-degree view of the customers. With all the customer detail in hand, agents can nurture leads more productively.
For example, customers will feel valued if agents remember their names and previous conversation, and recommend them products accordingly. This will increase their chances to convert and offer loyalty to your brand. What's better than having improved lead conversion and retention rate? Nothing!
#6 Detailed Customer Views
Whether you run a non-profit organisation or into the business of making money, you need to maintain records of each customer. It could have been a simple thing if you were a small business. But with medium and large businesses, handling a plethora of clients daily - maintaining customer records isn't less than a hassle. With CRM integration things can become simple.
A CRM is an AI-powered automated software which keeps 24/7 eyes on your customers. It records every single customer detail in real time and maintains dedicated records for each customer side-by-side. In other words, a CRM helps you achieve a detailed view of your customers.
#7 More Opportunities For Upselling
Which is more likely to convert - someone who's interested in your product or someone who has no interest in making any purchase? Obviously the first one. But to determine how likely a customer is to convert is no easy deal. A CRM can help here. It has AI technology which allows you to target leads with a high conversion rate.
Moreover, it also lets you know when a customer is ready to make a purchase. This gives your brand opportunities to upsell. Pitching additional services or products to customers who aren't sure about making a purchase is a waste of time. But the chances to upsell are always high with customers who already have a mindset to make a purchase.
#8 Better Security
A CRM is a well-known solution to improve data security. It does that in many ways. Firstly, a CRM offers you a large variety of security features. These features prevent unauthorised access to your private data. Secondly, most CRM solutions such as Teleduce use API integration for data access. With API access, data is transferred between applications in a way that no information is left stored anywhere.
This helps you achieve zero lead leakage. Moreover, if you want to restrict users from accessing certain data, then it can also be done with a CRM. The software allows restriction on areas such as forms, fields, pages, etc. ensuring that everyone gets access to needed data.
#9 Personalised Messaging
No matter what industry you serve, personalised marketing has great benefits to offer your brand. When sending an email or marketing SMS personalised according to customers, they are more likely to revert. For example, if you send feedback or a marketing form with a lovely personalised message, there's a high chance that leads will share their details.
Compared to a regular marketing message, the conversion rate is pretty low. In other words, personalisation helps you interact better with customers and improve your relationships extensively. With CRM integration, the creation of personalised messages is time-efficient. Moreover, you can also automate emails with the email integration feature of CRM, saving you a bucketload of time and effort.
With these benefits, it's pretty clear that having CRM integration is super beneficial for your business. The solution not just helps you manage customer relationships but perform other important business tasks efficiently. Talking about CRM, you should definitely check out Teleduce.
It's the best CRM in today's market and value for money. Lastly, we hope that you find this blog informational. If you enjoy reading it, make sure to share it with your friends and acquaintances with businesses. Be a reason for their growth!