Stephen is a Texas-based real estate agent. Despite his business turning 12 this year, he struggles as he thinks how to find buyers for real estate.
He has been using real estate ads to attract buyers and some other age-old techniques like mass mailers.
While his competitors continue to be flooded with clients, Stephen is not exactly having a momentum. His commission checks are not coming in for a month or so.
What would Stephen do now to get more real estate leads? Well, Stephen needs to get acquainted with some fresh lead generation tactics in order to be able to continuously attract buyers.
As Stephen reads this blog, he will have a comprehensive understanding of the cutting-edge techniques of finding the best real estate buyer leads.
Finding buyer leads for real estate agents can be daunting especially because of the unforeseeable nature of the industry.
Motivated real estate buyers are in constant search of quality homes that match their expectations.
Maintaining a flourishing pipeline of leads is absolutely essential so that you are not affected by the market fluctuation.
While you still might be trying the mass mailer or other age-old techniques, here are some of the fresh real estate lead generation strategies that should be part of your arsenal.
9 Ways To Find Motivated Real Estate Buyers
Networking With Local Businesses
Since you are in the real estate business, you should always look for mutually benefitting relationships.
Once you create alliances with local businesses, you will find it easier to generate leads for real estate. Now you must be thinking about what kind of businesses you should be creating partnerships with:
- Cleaning Services: You wouldn’t want to buy a home that is covered with dirt. You should use this opportunity to offer house cleaning to your customers at a discounted rate.
- Insurance Companies: Homeowners are always in search of the right insurance. Some of the new buyers go-ahead to put their newly bought property into a rental. Partnering with insurance companies can help you to have real estate prospects.
- Bankers and Lenders: Buying a home involves investment and loans at times. Creating a partnership with bankers and lenders helps you to have access to quality real estate leads.
Capturing Email Addresses From Website
It doesn’t take you to know rocket science to understand that having a website matters. With your own website, you will be able to capture real estate buyers online.
Finding buyers for real estate becomes easier when you build your brand online. With reviews from satisfied clients, you will be able to land more real estate leads.
In addition, you should definitely have your own blog, create how-to videos, and capture email addresses.
Bonus: We wrote a blog on the best email marketing practices. With email marketing, you will be able to nurture these leads and make them sales-ready.
Advertise Yourself Effectively
Running effective paid advertising remains at the core of your initiative of finding buyers for commercial real estate.
Some of the most effective channels that you must use for running ads are Zillow, LinkedIn, Facebook, Quora, Google, local blogs, etc.
Now what no one will tell you is that you need a lead management system to capture all these leads. Once the leads are captured, you can continue nurturing them with SMS, email, and automated calls.
Bonus: Not sure what kind of words to use in your advertisement? Here are 200+ real estate words that you can use for creating an effective advertisement.
Never Miss A Housewarming Party
Housewarming parties are the best places to find buyers for real estate. When one of your top clients throw a housewarming, it is best that you make your presence felt in that party.
This will give you an opportunity to mingle with other clients and find out prospective clients.
The neighbors might be looking forward to selling their property or buy a new one. To take it to the next level, you can also offer to pay for the appetizers.
Put A ‘Coming Soon’ Sign
Nothing generates interest better than a ‘coming soon’ and ‘sold’ sign. This is one of the proven methods to generate interest among potential real estate customers.
In addition, you should also put a number in front of your property so that people can reach out to easily. If you deal with real estate properties in a larger area, it is best to introduce a missed call solution as well.
Your customers can save their time and simply give you a missed call. Once you receive the call, your lead management system will store the details. You or your team can get back to those leads, thanks to the best missed call service.
Bonus: Don’t know how to leverage missed call marketing? Here are 4 ways to businesses are leveraging missed call marketing service.
Using Mobile Marketing Effectively
Using mobile marketing helps you in finding real estate buyers online. One of the best ways to do this is to use Facebook targeted ads. Winning more real estate leads becomes easier when you couple your offer with financial assistance.
Once you get these leads, some of them will be not qualified for sales. It is best to take those unqualified leads through nurturing via SMS marketing. With the right message at the right time, this will help you in making the sales.
Generating Real Estate Leads on LinkedIn
If you are ignoring LinkedIn, you are certainly missing a goldmine of leads. Start by joining a real estate investors group. Soon you will have your real estate leads ready to convert.
However, it is easier said than done. The first step is definitely to contribute to the ongoing conversation in those groups. In addition, you should also post content related to new properties, things that owners should look for, etc.
Also, don’t forget to provide homeowners with real insights when anyone asks a question. It takes time to build rapport. But once you do it, you will be at the top of it.
Find Your Own Niche
Getting real estate leads becomes easier when you find your own niche and operate in that. When you have a niche, you can prove yourself to be an expert in it.
This will benefit you in the long run as you will be able to position yourself as the go-to realtor in those niches. These real estate niches can be luxury homes, student rentals, first-time homebuyers, city properties, vacation homes, industrial real estate, For Sale By Owner properties.
Once you figure out your niche, you will be able to receive leads from lead aggregator sites like 99acres, MagicBricks, etc. What will help you in this is the API integration which is offered by top CRM tools such as Teleduce by Corefactors.
Bonus: Here is a webinar on how to generate leads and acquire customers online.
Organizing Educational Events
Selling becomes easier when your real estate leads are educated about the type of properties and advantages/disadvantages of each kind. With a series of real estate educational events like these, you will be able to build your own brand.
In addition, you can also partner with the business in order to increase the inflow of real estate leads.
With an integrated sales and marketing tool like Teleduce from Corefactors, Schedule a Demo today to learn more about how you can get more real estate leads with SMS marketing, email marketing, and cloud telephony.