Pidilite manages dealer networks over missed calls

The problem statement

  • The organization handles training programs across the country & needs to have an automated way to track trainee response

  • 100’s of distributors evict interest to join their network of channel partners everyday. They need a tech-savvy way to validate & on-board them

  • Automated way to engage with distributors for 2 way communication relating to products, customer insights & market trends

Solution

  1. Missed Call based training Management

  2. Voice based Distributor Contact Validation system.

  3. SMS based Distributor Engagement system.

Tangible results – Proof of the pudding

Here are some direct implications the client had after implementing our range of solutions.

  • They have increased their network members from 25000 to 40000 in a period of 10 months using our communication solutions.

  • Retaining channel partners has increased where attrition percentage is less than 7% where as it was 20% before implementing our communication solutions.

  • With our array of solutions, now organizing training, validating a distributor or engaging with a distributor is just a click away and managing the presence is completely automated.

  • Our capability to provide custom reports helped this client to envisage the inbound communication and take action sooner than before.

Mr Ashish Unadkat, Section Head, Fevicol Design Ideas @ Pidilite Industries Limited

Corefactors helped us in our core communication across organization with all our stake holders including customers, distributors and retailers. Their support has been tremendous and all our marketing campaigns and communication are sent through scalable & advanced technology solutions.

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