13 Reasons Why Your Small Business Needs A CRM in 2021

We understand why small business or startups can’t burn their pockets to invest in tools and software applications.

You can’t keep your business at stake, either.

Hence, look out for cost-effective small business CRM software. 

However, what differs from enterprise-level CRM to small business CRM?

It’s easy to set up and develop for smaller teams and most importantly it’s within budget.

Apart from that, choose a CRM which offers:-

  • Marketing Automation 
  • Sales CRM
  • Customer Support Software
  • Customer Success Manager

We have elaborated on why small businesses need CRM with adequate reasons.

Higher Productivity and Efficiency

CRM helps you to skip any administrative tasks like sending SMS when a customer visits your website or takes any action. You can automate the process of sending personalized emails, scheduling, workflows.

Thus it saves your employees time and effort.

Increase in Sales

A CRM tool can help you 

  • Streamline sales process 
  • Build a sales pipeline
  • Automate key tasks and 
  • Analyze all of your sales data in one centralized place, 

A CRM will guide you to build a step-by-step sales process; your employees can make use of them every time or when an issue arises.

Monitor the Sales Process

A CRM system allows you to nurture leads more effectively, with a close eye on the sales pipeline.

Lead stages in CRM will help you understand when the lead is interested or where is he dropping off.

This technique comes in handy for sales executives to spot threats and opportunities in the process.

This way marketing team can come up with personalized strategies to draw customers’ attention.

Align the Teams

When it comes to customer relationships, CRM helps different teams to act as one single department.

Your Marketing team might send an email regarding offers or a sale.

Then the customer calls up the sales executive or support executive to enquire about the same. 

So, three teams Marketing, Sales, and Support must be informed about the offer going on in order to deliver a consistent message as a brand.

A Centralized Database Across the Organization

You know how ineffective it is to track leads or customer journeys through an Excel sheet. So, CRM stores all your customer information in one place.

This enables quick cross-team access along with the ability to effortlessly manage all data via a shared location. 

Adopt CRM software to avoid spending too much time going after files and records to track prospects or to follow up and close deals.

Helps In Reduce Cost

Another important point about why do companies need CRM is; it’s very cost-effective. 

You will obviously wonder how is that even possible?

Well, you should start looking at it from a different angle.

You don’t have to spend on more applications that cost higher than the best CRM software.

Once you understand how to use CRM to meet your needs, it will not take much time as well.

Upliftment in ROI

If you are aware of the features in CRM and how to implement them in your business. There’s going to be fruitful results from CRM and hence will achieve more sales targets. 

You can now increase the additional products and services offerings to clients. 

Business Expansion

With more customers more data, more work, more employees, more physical space, and more equipment.

But, wait?

Have you thought about what a CRM can do to your business?

When you opt for a CRM tool, you can maintain a centralized database of customers and optimize the sales process.

Optimize Work

By unifying information in the form of a central database you can access it from multiple locations. 

You can streamline all aspects of your business, saving time and money. 

With an effective CRM system, your team won’t have to waste time searching for contact information.

Automate Business Processes

By automating the more mundane aspects of your business such as lead management, you can improve productivity and boost sales.

With a bespoke CRM system, you can automate a wide variety of background processes like mailing lists, data entry and more.

Effective Customer Engagement

As a customer, I expect a timely response. 

Effective customer engagement involves supporting clients throughout the journey of a customer and retaining them in the business.

CRM helps you analyze customer behavior allowing you to offer personalized deals from time to time. 

47% of CRM users say that their CRM had a significant impact on customer retention and customer satisfaction. 

Automated customer service tools help you resolve complaints/issues effectively and support customers 24×7. 

Integrate With Third-party Applications

CRMs can be integrated with other systems, or offer native integrations, to further strengthen customer management.

For instance, Teleduce integrates with Social Media, Gmail, Knowlarity (a telephony service), Shopify.

If a lead takes action via these third-party platforms, they can be captured into Teleduce.

All these leads are kept in a sales CRM called a Lead box. Here you can start nurturing the leads.

Know Your Team

Your CRM tool isn’t restricted to customer relationships alone.

You can analyze a team’s performance or individual progress over time.

You can generate a productivity report to track the team’s work.

You can have a look at tasks performed by a particular agent and draw feedback on their overall performance.

With Mobile CRM like Teleduce you can have quick access to employees’ tasks on a weekly and monthly basis also.

For a small business, you must consider the cost factor primarily.

With that in mind, we’ve curated and designed a product called Teleduce exclusively for small and medium businesses.

Teleduce’s functions are customer-centric and it comprises 4 important operations namely Marketing, Sales CRM, Support, and Customer Success Management.

Marketing Box

Create Email, SMS campaigns and build landing pages to generate leads.

Sales CRM (Lead Box)

Capture leads from marketing campaigns and third-party websites ( like Facebook, 99acres, Justdial that we integrate in Teleduce).

These leads are managed directly from a Lead box and communicated via Email, SMS, Call, Whatsapp.

Customer Support Software (Support Box)

When a customer raises a concern through Email, Call or website. These are put into the Support box and agents are auto-assigned based on the customer issue.

Customer Success Management(Success Box)

All the leads converted into customers are processed into Success Box. Here’s where the relationship with the customer levels up and accumulates a strong bond.

Conclusion

So, should you be investing in a CRM?

Definitely yes!

CRMs can revolutionize how you manage customers and make sales in your small business. 

Investing in a CRM will build up your revenue, growth, and trust.

Hurry up and try Teleduce Now.

Integrated CRM to empower marketing, sales, and support teams with inbuilt cloud telephony.

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