How we succeed at Marketing ? - Nine Star Suzuki Story

Corefactors is pleased to run a series of interviews from the leaders in the industry to talk about their Marketing success secrets.


We are starting our series with Mr. Dharma Teja Gorrepati, Founder & CEO of Nine Star Suzuki. Interview follows below.


Friends Call you

Dharma


Your official title

Founder & CEO


Size of the Marketing team

3


Products / Solutions you Market

Automobiles - Two Wheelers


Locations the company/marketing team operates from

Electronic City - Bangalore


Channels you market in (email, sms, calls, anything)

SMS, Social Media, Paper Advt & Paper insertions


Average number of campaigns you run per month

2-3


Which channels are effective for your organizations

SMS, Social Media,Paper Insertion


Tools you use to market to your customers

Teleduce, social media


What experiments you perform in marketing ?

We try to get as personal to the customer as possible with targeting different segments for the different products we have


Tell us about a really hard / memorable campaign and how you nailed it.

We were not getting responses for several campaigns that we did via SMS. However, we found a better vendor through which we got great response. It was 2.5X expensive than the normal price but was really worth for the kind of response we received


How do you measure marketing success at your organization ?

By the number of responses( calls) we get for the different campaigns


What’s the most important thing you’ve learned at your organization?

1) We need to continuously work & keep doing it well
2) Results do come, but not when you expect them


What's the greatest piece of advice you've ever received? (with respect to marketing)

Content is the Key & the intensity of a particular campaign is very critical


What’s the most important metric you think a marketing professional should aim for? Why?

Foot falls / Responses


If you were advising someone who is building a new marketing team, what would you tell them?

Understand what their business is all about and know exactly how the business operates / functions


What do you look for in marketing professionals? And how do you test for those traits? Do you ask any specific questions?

how much do they know about the business that they are working


What do you find most rewarding about being in marketing ? What makes everything worth it?

Impact it makes on customer minds


What's your biggest challenge in marketing?

Getting the mind share of the customer


In terms of marketing, which company do you admire a lot?

Bajaj Auto


What's your biggest time-saving trick?

Automation of processes