Why Does Your Business Need A Sales Automation Software?

· 6 min read
Why Does Your Business Need A Sales Automation Software?

Your business needs to rely on various tools to increase efficiency, streamline workflows, and ensure everything is on the right track.

There are many tasks that are repetitive within your sales process, but you know you need to do them to keep the cycle running.

The sales managers have a certain set of tasks to perform, while the sales reps have another set.

These repetitive tasks are a drain on the time and efficiency of your team. It’s understood that without doing them, everything would grind to a halt but a lot of them don’t need human interaction at all.

The sales automation software takes the power of cloud-based tech and applies it to your digital marketing activities.

The sales automation software like Teleduce gives you the ability to automate website, calls-to-action, landing pages, forms, and email, SMS, and is an all-in-one platform.

This helps you turn your digital marketing into a lead generation powerhouse.

What Is Sales Automation?

What is Sales Automation

Good sales automation software allows you to keep sales data safe and effectively organized.

It aims to manage or own responsibilities that sales agents and managers do on a daily, weekly, or monthly basis.

Sales process automation can bring massive transformation to your business. Two major characteristics that a successful workforce possess are accountability and responsibility.

It is important to keep one fact in mind, your clients have more vendors to choose from and you have more competitors offering the same solution.

But, you might be unique. Maybe with your practicing style, with your approach, or with your offering.

Features of a Sales Automation Software You Should Consider

Sales automation creates highly effective workflows for your business, especially your sales team.

You can measure your team’s productivity and track incoming and outgoing calls 24X7.

Teleduce Sales Box helps your sales team with a seamless workflow so that your team can focus on important things.

Here are some important features of a Sales Box that will help your team to sell faster.

Inbuilt Cloud Telephony

Call your leads directly with the help of inbuilt cloud telephony and save your precious time You can also get real-time call logs’ recording and reporting.


Upload volumes of data in the Sales Box and assign it to telecaling agents for cold calling. You can also directly add the hot leads to the Lead Box.

Productivity Report

Monitor and track the sales executive’s productivity on the basis of activities with the prospects, tasks completed, and online demos or meetings done.

360-degree Prospect View

Get a 360-degree view from lead capturing to lead conversion. Access lead interactions and complete information in Lead Box.

Capture leads from various sources like social media, marketplaces, and more. Assign them to sales executives based on the location, lead source, and business requirements. This in turn helps in reducing lead leakage.

Reinforce relationships and nurture the leads via multiple channels such as SMS, email, calls, and WhatsApp in every step of the sales cycle.

Benefits Of Sales Automation Software

Benefits of Sales Automation Software

Improved Reporting

Sales and marketing should work together to achieve peak productivity. For instance, it’s hard to improve your sales forecasts if you didn’t know how many calls your sales agent needed to close a sale.

You’ll have a better idea of how to address a potential customer if you knew if he or she had opened or clicked on your latest promotional email.

You’ll also get reports through sales automation software that will answer all of these questions and more.

Your sales goals depend on the records of calling and email activity. By that, you will know how many calls it takes to close a deal. And that ensures that you understand which email templates perform the best.

It’s important that you measure sales engagement for a prospect, account, or for all of your prospects.

Incorporating this data into your sales cycle can prioritize the tasks most likely to result in a closed deal.

Prioritization Of Leads

Sales automation helps you to prioritize leads in your sales process, allowing you to focus on the ones that are most likely to convert.

How does it know which is the most likely? Well, most preferably. By tailoring your ideal customer and lead-scoring based on your own criteria.

Read: How to create a lead magnet and generate consistent leads

With sales automation, you will be able to assign leads to sales agents in the order of priority. This enables the reps to focus on high-quality leads. They can easily differentiate between hot opportunities and cold leads.

Agents can also learn about the overall value of a deal and the chances of closing it.

Enrichment of Leads

It’s easier to successfully connect with your customers and earn their trust if you know more about them.

For instance, your prospect’s company size, industry, and solutions, as well as their responsibilities, social media presence, current vendors, and so forth.

Prospecting, meeting confirmation, and follow-up emails usually do not and should not vary much. It’s important to do these things to increase response rates and personalize 30-50% of the content.

Increases Revenue

The sales agent can now be free from mundane manual tasks. It sanctions them to invest more time to perpetrate important sales calls and leads. Sales automation empowers sales agents to get on to more prospects.

And it in turn helps generate added income for the company and the individual as well.

The sales team can also track specific accounts to assess which customers whip up higher profits or purchase the most broad-ranging array of products.

This particular information bolsters the sales team to make a targeted effort to expand the consumer base.

Also Read: How not to lose a sales deal in the closing stage

Additionally, extending more authority to employees to have a look at customers’ order history can provide an elbow-room for up-selling or cross-selling in the midst of a communication with a customer.

Sales automation software also gives sales agents the means to deduce accurate sales forecasts conditional on real-time data.

Improves Customer Support

Now, who hasn’t put a reminder to a complaint or raised questions about an order?

Sales automation systems with unified CRM software collectively banish this regular source of customer discontent through the creation of a centralized reservoir of information pertaining to every customer.

CRM systems incorporate sales, marketing, and customer support services to bring a holistic view of customer relationships into being.

The time to replenish with a new sales representative is also diminished to a great extent.

This enables your sales team to invest more time in upselling or getting in touch with prospects with a view to improving customer contentment and loyalty.

Sales Team Management

The positioning of compelling software automation enables sales managers to effectuate on-the-spot access to every salesperson’s opportunities, actions, sales figures, customer feedback, and complaints, and other performance indicators used to measure their effectiveness and revenue earning capabilities.

You don’t need to tail sales-call sheets on a daily or weekly basis. Consequently, management can take quick and necessary actions subject to real-time data.

Sales automation software accredits the sales managers with implements to broaden the operational territories of sales representatives and optimally expand the coverage.

Sales automation software can be easily integrated with applications or websites perfectly to offer exemplary accuracy across the board.

With the growth in customer base, managers can smartly redefine territories to fully leverage the software’s innate capabilities.

Kickstart Your Sales Process With Sales Automation Software

Kickstart Sales Automation Software

A well-designed sales management process automates the most tedious activities like task management, reminders, events planning, and documentation.

It will also facilitate the delegation of tasks. A good sales management software allows you to keep sales data effectively organized at a centralized platform.

This automatically results in sales professionals spending more time on actual sales activities.

Sales automation software eliminates the need for data entry, obsolete file preservation, and labor-intensive file sharing.

Sales managers can also take in marketing resource materials and research analytics from divergent sources into the business framework to offer the much-needed underpinning to salespeople.